This article explores how the media landscape has evolved over the past couple of years.

In today day, online platforms have made it significantly simpler for everybody to create and distribute material. Previously, developing material for a large audience mandated access to a collection of important resources and financing. Presently, with the use of smart devices and typical digital innovations, digital media content examples for instance, short form videos, blog articles and podcasts can be easily made with just a few basic gadgets, in addition to reaching a massive audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, meaning that social media has developed a place for underrepresented neighborhoods to share their stories.

In the online media landscape, what we see online is mostly determined by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own programmed system to reveal new content and advise product that will interest the user. The types of media content examples that will be revealed to a user is created to keep people engaged. The algorithms are created to keep people stimulated by suggesting and boosting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be practical, it can confine the areas of media that people are exposed to, creating more partition and bias among users around social issues. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for example, would identify the impact of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user produced content in the media landscape.

The increase of online content has entirely changed what is suggested by the term mass media. Before, mass media adhered to a hierarchical structure, using a top-down media design. Usually, a small group of professionals, such as newspaper publishers or journalists, who would create material for large audiences who primarily just consumed it. However, today, with the help of the web, the face of media has seen considerable modification, making the consumption and availability of media far more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals more info can create and share their own material, just as easily as they can absorb it. Social media has allowed anybody to add to public conversations, instead of just the major media firms and so as a result, mass media is no longer controlled by a few huge advocates. Rather, it is spread across countless user stories around the world.